Sainsbury’s grant will help combat food waste in Brighton and Hove
by Caroline Sutton, Communications Officer
The first community fridge will open in Brighton and Hove allowing residents to leave their leftover food for hungry people to collect as part of a £45,000 grant from Sainsbury’s with their national Waste less, Save more campaign aimed at reducing food waste in the city.
Not-for-profit organisation Brighton and Hove Food Partnership will run the project with the council which includes a range of initiatives to reduce food waste.
The Food Partnership will employ Waste Less Save More champions to work with people across the city including reaching universities students in the city. Three schools in the city will be chosen to be part of the pilot project which is part of a million-pound campaign run by the national supermarket chain.
Sainsbury’s kicked off their campaign working with the town of Swadlincote in Derbyshire last year, aiming to get everyone engaged in cutting back on food and packaging waste. The project was featured in a range of adverts broadcast on TV and they trialled a range of ideas.
Now they have pledged to take the project to 140 Discovery Communities to find ways of reducing food waste, so that shopping bills can come down.
Reduce food waste to save money and help the environment
The Food Partnership, who already manage a range of projects combating food waste will work with staff at the three main Sainsbury’s stores to share messages.
Brighton and Hove Food Partnership Director Vic Borrill said: “This is fantastic news. Too much food goes to waste which could be stopped or shared with those who are in need. This grant will enable us to work with people to cut back on food waste, save money and help the environment.”
Councillor Gill Mitchell, chair of the council’s Environment, Transport and Sustainability committee said: “In Brighton & Hove, over a third of what we throw away is food, most of which could have been eaten, so any initiatives to encourage residents to cut down on food waste are welcomed.
“We congratulate members of the Food Partnership on their successful funding bid and we look forward to working with them in their campaign to reduce food waste across the city.”
Paul Crewe, Project Lead for Waste less, Save more, at Sainsbury’s, said: “We’ve learnt a huge amount as a result of our 12-month pilot and we are really excited to be rolling out the next phase of Waste less, Save more across our 147 Discovery Communities. We’ve learnt a lot over the last 12 months about how we can help households waste less food and save money, but we’re now casting our net wider to see the innovative ways communities up and down the country tackle food waste.”