Second HISBE store to open in Worthing

By Alex Ward

The city of Brighton & Hove has bid to become the UK’s first Gold Sustainable Food City. This blog is part of a series celebrating the wonderful people and organisations in our city that go above and beyond to improve our food system and support people to access healthy, sustainable food. These are the stories that bring to life what a gold sustainable food city really looks like. To help inspire others please share on social media using #goldfoodcitybid any good food work that you’re involved with or that you see around the city.

HISBE is set to open a new store in Worthing, after demonstrating its success as an alternative model supermarket.  HISBE co-founder and executive director Ruth Anslow, her sister Amy and friend Jack set up the ethical supermarket in 2013 to address some of the challenges facing the food system.  Find out more about how you can help below.

Why we love what they do

Concerns over animal welfare, plastic packaging and consumer expectations for out of season fruit and veg were just some of the key drivers behind the first store. HISBE aims to address the impact of existing supermarkets with better traceability, less waste and package-free fruit and veg. The success of the store was celebrated in March 2019 when HISBE won the best small business award for its commitment to sustainability. The in-store product range is vast enough that customers can do their whole shop there and out of every £1 that is spent, 67p goes to suppliers. HISBE’s shelves are stocked with food sourced using its principles of sustainability in the food and farming industry and local produce accounts for 44% of all HISBE’s spend on stock.

What I like about shopping at HISBE is not having to worry about where the food is coming from as I know that has been taken care of.

HISBE customer

What next for the new HISBE store?

HISBE has secured a site for the new store in Worthing (exact location to be confirmed) and plans for it to open for business this summer.  Are you as excited as we are?

HISBE aim to raise a £450,000 bond through an investment crowdfunding campaign on the Triodos Crowdfunding platform.  The campaign has already reached over 50% of its target with 22 days left.

The crowdfunding campaign will raise money to fund the fit-out of the shop, provide working capital and cover the anticipated first year trading loss for the Worthing store. With a second shop, HISBE aims to scale their operation and reach financial stability.

The minimum investment for a bond offer is £50.  The bond will pay 5% gross interest per year for its seven-year term. As with all investments, capital is at risk and returns are not guaranteed.  You can support them by visiting their crowdfunding page.

We’re really excited by this opportunity, we have a great site secured in Worthing and expanding to our second shop is something we have been working hard on for more than two years. We created HISBE to transform the UK’s food industry, because right now it just isn’t sustainable. We think supermarkets can be part of the solution instead of part of the problem and we are on a mission to reinvent the way supermarkets do business. We want to show that it is possible to buck convention and break the mould.

Ruth Anslow, HISBE Director and Co-Founder

Going for gold

HISBE have 5 key principles behind their supermarket brand, which we think make them a Gold Sustainable Food City champion.  It’s organisations like HISBE that are helping Brighton and Hove go for the #GoldFoodCityBid.

5 Principles

  • ETHICS-LED. HISBE is independently certified for authentic ethical trading practices by The Living Wage Foundation, Social Enterprise UK, The Social Enterprise Mark and The Ethical Consumer Organisation.
  • Developed a bespoke sourcing policy, The HISBE Way, based on principles of sustainability in food and farming.
  • Local produce now accounts for 44% of all HISBE’s spend on stock and is a constantly growing proportion of the offer.
  • LOW WASTE. Offers hundreds of products packaging-free, so that customers can buy only what they need or want.
  • COMMUNITY SPIRIT. Create a friendly, community vibe for HISBE, in the customer experience in-store, in social media online and in person around Brighton & Hove.

Find out more about the Gold Sustainable Food City Award and what you can do to join our social media campaign.

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