Veg City Challenge

Calling all caterers and chefs: are you up for an exciting challenge to help inspire teens and young adults to eat more veg?  


Our Veg City Challenge will bring together the best in the food industry to create an innovative grab’n’go recipe that is packed with veg to satisfy some of the pickiest audiences.

Caterers are asked to prepare a recipe using the following criteria against which they will be scored:

  • Include at least two types of veg
  • Must be portable/grab’n’go (no plastic packaging used)
  • Low cost to produce
  • Easy to make and sell at volume
  • Healthy (recipes will be run through a nutritional database for a score)
  • Appealing to teens/young adults
  • Recipe must be shareable with local and national networks


The winning recipe will be championed and trialled at venues and outlets across the city. All the caterers taking part will receive positive PR. Part of the Veg City Challenge will be to inspire other caterers, so all the veg-packed recipes will be made available and promoted locally and nationally so that everyone can benefit from them.


Why are we doing this?

In 2017, Brighton & Hove City Council made a joint pledge with Brighton & Hove Food Partnership (BHFP) to become a pioneer Veg City. There are now multiple activities going on across the city to help everyone to eat more veg. Nationally, 80% of children and 95% of teenagers are not eating enough veg. Locally, inequalities exist: fewer than 50% of 8-11 year-old pupils from the most deprived areas eat their five-a-day compared with over 90% in the least deprived areas.

Secondary schools and colleges have an important role to play in the daily diet of their pupils. But we’ve seen that they have extremely limited space and time to feed growing numbers of pupils, so grab’n’go options have become the snack/lunch of choice, with sausage rolls and bacon baguettes often being the most popular. Catering for large volumes is also significant at the Brighton & Hove Albion football stadium with over 11,500 pies being sold on a match day.


The competition

We have secured interest from four caterers so far and we’re looking for a further four to take part. You don’t have to be a large-scale caterer to participate, however, the recipe needs to be easy to make and sell at volume, so some knowledge of a commercial kitchen might help.

The competition will take place in the Community Kitchen in late July 2019 (date tbc). Costed recipes will need to be submitted prior to the judging day for nutritional scoring. The judging panel includes secondary school / college pupils, catering professionals, a Nutritionist and a high-profile chef.

Please contact for further details and to register your expression of interest in taking part or in receiving the recipes following the competition.


Gold food City Bid

This challenge and other important food work going on across the city is part of the bid to become a Gold Sustainable Food City. Join in the conversation on social media using #goldfoodcitybid


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